Archive

April 2012

Information Architecture as Website Foundation

Information Architecture as Website Foundation
Let’s start with a riddle. How is a website like a house? The answer is they both need a foundation. While a house’s foundation is made up of rebar and concrete; a website’s foundation is made of a 2D diagram commonly called Information Architecture or IA for short. Defining Information Architecture The Wikipedia definition of IA focuses on the...

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Paranoid Businesses Win

Paranoid Businesses Win
Everyone likes to think of themselves as a nice person. No one wants to be paranoid. You don’t wake up in the morning and say “let’s see how I can make this world a worse place to live”; aside from the Kim Jong’s of North Korea and Rick Santorum. Most of us prefer to avoid confrontation, have a belief that life is fair, and generally trust...

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