Optimization

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” -Larry Page

Backlinks and Why You Need Them

Backlinks and Why You Need Them Jonathan: Okay, so we’re going to talk about backlinks—what they are, why you need them and how to get them.  We’re going to ramp up because my understanding is that some of you might not even have a vague understanding as to what backlinks are and then we’re going to really kind of just take that ski jump...

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The Ecommerce Guide 2012 Part 2

Continuing from last weeks article: The Ecommerce Guide 2012 Part 1; I focus more closely on search engine optimization, Google Analytics, Google AdWords and understanding what some of the fears and uncertainties surround online purchasing. Amazon Ecommerce Home Page Ecommerce SEO Backend work is just as important as front end. So don’t ignore the...

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The Ecommerce Guide 2012 Part 1

The Ecommerce Guide 2012 Part 1
Once again I bring you all the thoughts in my head surrounding a specific subject. This article focuses on Ecommerce. Let’s begin… What Every Ecommerce Store Wants You To Do. Canonicalized data is the bane of all Ecommerce stores. Canonicalization simply means duplication of data. I think Google enjoys adding old words back into everyday lexicon....

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