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SMX East: Schema 101: Why The New Meta Data Matters


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#smx Only markup one product on a page.

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#smx Find the thing that lifts you above the pack. A site with a review that has schema data can out rank sites like HSN and Overstock.

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#smx Carrie Hill from KeyRelevance – Why the New Data Matters

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#smx This is the first place you’ll see new blog posts about the Semantic Web – http://semanticweb.com/category/schema-org

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#smx If you’re first in your vertical that just had schema implemented you’ll get improved traffic.

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#smx Raven Tools An SEO’s Guide to Schema.org http://raventools.com/blog/an-seos-guide-to-schema-org

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#smx sig.ma will show you everything being generated by semantic data.

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#smx sindice.com is a semantic search engine. It will show whose marking up what from your competitors.

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#smx WP Facebook Open Graph Protocol plugin for WordPress

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#smx Schema Creator by Raven is a WordPress Plugin. WordLift does extensive rich snippet tool for WordPress.

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#smx Schema Tools: Structured Data Testing Tool. Bing also has a tool called Markup Validator. Google calls OpenGraph RDFa.

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#smx If you’re marking up for Schema also do it for OpenGraph.

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#smx Using OpenGraph tags to take action on the site. Implementing OpenGraph can lead to improved traffic.

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#smx Snippets can take time to get into the index. GoodRelations. Learn more about the OpenGraph.

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#smx Set baseline metrics for current traffic/ CTR – Look for a large jump up in traffic and clicks to prove RIO

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#smx Take a look at your vertical to see what types are generating rich snippets.

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#smx Webmaster Tools page for Schema.org is the first place to look.

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#smx Matthew Brown of AudienceWise – Structure Data for Publishers

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#smx FOAF Friend of a Friend. Schema.org mandates the vocabulary and syntex.

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#smx Multiple conflicting vocabularies microdata, microformats, RDFa.

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#smx Use it to interpret intent. Can detect relevancy signals – what content to show to which audience and use it in conjunction with machine learning.

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#smx Search directly on consumed metadata and provide direct answers by searching on consumed verified and validated information.

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#smx Why Metadata Matters – Directly extract information to enhance SERP displays.

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#smx Barbara Star CTO of Ontologica is up first.

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#smx Schema 101: Why The New Meta Data Matters

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