#smx Only markup one product on a page.
#smx Find the thing that lifts you above the pack. A site with a review that has schema data can out rank sites like HSN and Overstock.
#smx Carrie Hill from KeyRelevance – Why the New Data Matters
#smx This is the first place you’ll see new blog posts about the Semantic Web – http://semanticweb.com/category/schema-org
#smx If you’re first in your vertical that just had schema implemented you’ll get improved traffic.
#smx Raven Tools An SEO’s Guide to Schema.org http://raventools.com/blog/an-seos-guide-to-schema-org
#smx sig.ma will show you everything being generated by semantic data.
#smx sindice.com is a semantic search engine. It will show whose marking up what from your competitors.
#smx WP Facebook Open Graph Protocol plugin for WordPress
#smx Schema Creator by Raven is a WordPress Plugin. WordLift does extensive rich snippet tool for WordPress.
#smx Schema Tools: Structured Data Testing Tool. Bing also has a tool called Markup Validator. Google calls OpenGraph RDFa.
#smx If you’re marking up for Schema also do it for OpenGraph.
#smx Using OpenGraph tags to take action on the site. Implementing OpenGraph can lead to improved traffic.
#smx Snippets can take time to get into the index. GoodRelations. Learn more about the OpenGraph.
#smx Set baseline metrics for current traffic/ CTR – Look for a large jump up in traffic and clicks to prove RIO
#smx Take a look at your vertical to see what types are generating rich snippets.
#smx Webmaster Tools page for Schema.org is the first place to look.
#smx Matthew Brown of AudienceWise – Structure Data for Publishers
#smx FOAF Friend of a Friend. Schema.org mandates the vocabulary and syntex.
#smx Multiple conflicting vocabularies microdata, microformats, RDFa.
#smx Use it to interpret intent. Can detect relevancy signals – what content to show to which audience and use it in conjunction with machine learning.
#smx Search directly on consumed metadata and provide direct answers by searching on consumed verified and validated information.
#smx Why Metadata Matters – Directly extract information to enhance SERP displays.
#smx Barbara Star CTO of Ontologica is up first.
#smx Schema 101: Why The New Meta Data Matters