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SMX East: Where’s SEO Going in 2013?


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#smx Move away from m.domain and move to responsive design.

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#smx Yes I believe Search is at the Black and White Television level of technology.

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#smx Difference of Users – Visitors to AAA.com on s desktop are looking to renew and license whereas a visitor on mobile is probably in need of a tow truck.

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#smx Watch video of Matt Bailey presentation on assigning a dollar value to everything you do as an SEO

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#smx Social is critical for customer support and relations. Every company needs to have a Twitter service account.

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#smx Only 1 1/2% of all websites on the Internet have adopted Rich Snippets and Schema.org

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#smx If you can identify the influences within your niche industry it’s great to build an audience.

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#smx Social is a validation signal of topical authority and legitimate site content. Search engines are desperate to replace links with social.

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#smx Social helps us understand the context of the conversation.

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#smx The problem is when an ill informed CEO reads that SEO is dead on Forbes.com and stops all projects.

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#smx Webmaster Tools is the conversation the search engines want to have with the SEOs.

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#smx Voice Search, Image Search, Apps – Apps are just individual search tools.

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#smx Duane Forrester – SEO is about usability and user experience. Focus on good content. SEO is finding it’s home in the marketing department.

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#smx Anyone can write for Forbes.com so it should be called FakeForbes.com

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#smx Bing feels Google might be unsure where search is going. That’s why they didn’t show up to the 2013 session.

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