Here are the slides from my presentation at the WordPress NYC Meetup on:
Backlinks, what are they, why you need them, and how to get them
Presented by Jonathan Goodman
No SEO campaign would be complete without a backlink strategy. Backlinks are one of the multiple data points Google reviews to determine how a website will rank in the search engines. This presentation explores exactly what they are, why they are important, and how you can get more of them. This presentation will be interactive and includes an on-the-fly competitive backlink analysis for one or two attendees. So if you’d like to see how you hold up against your competitors find me before the presentation and supply me with your website address along with four of your competitors websites.