Internet marketing is significantly superior to broad reaching traditional marketing. Halyard’s years of experience in this field provides substantial return on investment for our clients.[/vc_column_text][/vc_tab][vc_tab title=”Advertising” tab_id=”1403692922-2-4f2de-a384c686-9309e913-d736″][vc_column_text]
Halyard’s clients take advantage of internet advertising to tell their story in more memorable and meaningful ways. They connect with their audience directly through our ability to segment the right demographics.[/vc_column_text][/vc_tab][vc_tab title=”Design” tab_id=”1403697428620-5-8f2de-a384c686-9309e913-d736″][vc_column_text]
Design means many things to many people but to us at Halyard it means another way for our clients to reach their audience. We design websites, video promotions, banner advertisements and much more for our clients.[/vc_column_text][/vc_tab][vc_tab title=”Development” tab_id=”1403694893460-2-8f2de-a384c686-9309e913-d736″][vc_column_text]
It’s rare to find a marketing agency that also develops but Halyard started as a website development company and has since expanded that department to include mobile development.[/vc_column_text][/vc_tab][vc_tab title=”Branding” tab_id=”1403694896138-3-2f2de-a384c686-9309e913-d736″][vc_column_text]
Traditional branding allows an audience to recognize a logo or a corporate message. Internet branding influences an audiences online perception to include an emotional connection to a company.[/vc_column_text][/vc_tab][vc_tab title=”Analytics” tab_id=”1403697360680-4-7f2de-a384c686-9309e913-d736″][vc_column_text]
Halyard is dedicated to the method of logical analysis. We believe, as business guru H. James Harrington once said, “…If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.[/vc_column_text][/vc_tab][/vc_tabs][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css_animation=”left-to-right”]
The Halyard staff have assisted in educating businesses and individuals on a variety of technical and business subjects including:
Social Media Using Hootsuite
Creating a Business YouTube Channel
Online Branding & Reputation Management
Setting Up Google Analytics Properly
Search Engine Optimization & Content Management
The Halyard staff is available to speak with you about your training needs.
Client demand often propels Halyard into exciting new directions. Video production is just one of those new directions. We are fortunate enough to have the trust of our clients who wanted us to explore our creativity in producing video commercials for them. Contact us today to see our video reel.
A great way to measure return on investment is by incorporating a call to action within a video. Our clients use this feature to allow their audience to call them, submit a form or contact them directly.
Publishing & Promoting
The Halyard staff understands the best strategy for reaching our client’s audience through video. We are experts in YouTube, Vimeo and Facebook video strategy.
“We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what their audience wants and needs.” Merrie Spaeth
Charles A. Ross Associates
Halyard has taken us from virtually no online traffic to regular placement with all major search engines and a steady stream of real, new lead callers.
Mendham Health and Racquet Club
Halyard has given life to my social media and added many new clients.
National Specialty Alloy
Halyard continues to do an excellent job of managing our daily social media.
The Halyard staff took the time to explain everything to us and made sure that we understood. Our new website was up and running quickly and we couldn't be happier. They stayed on top of us, we didn't have to stay on top with him. That's very important to a small business.
Hermitage Artist Retreat
Halyard helped us create a great site that both markets ourselves and our community. It's everything we asked for and more!
Jonathan Goodman has been a serial entrepreneur since the dawn of the Internet age producing websites for Fortune 500 companies. He holds a Masters of Business Administration in Entrepreneurial Studies from Fairleigh Dickinson University, a Master of Science from the College of New Rochelle, and a Bachelors of Fine Arts from the Ringling College of Art and Design. Jonathan is the author of the well-received book The World of Internet Marketing and has spoken at numerous conferences.
[vc_progress_bar values=”100%|Leadership,95%|Writing,90%|Speaking” bgcolor=”grey”] “Success is not the key to happiness. Happiness is the key to success. If you love what you’re doing you will be successful.” – Albert Schweitzer
Yassine Dribki grew up in Morocco and recently immigrated to the United States. He is pursuing a degree in computer science and math. His knowledge of social media is extraordinary. He remains a major asset to Halyard Consulting.
Richard (Trey) McGraw holds a bachelor of science degree in international business and a minor in law from Saint Peter’s University. He was a division one scholarship athlete and captain of the swim team. Trey was a member of the Business Law Association and the National Society of Leadership and Success. He is a successful entrepreneur, having grown a small swim lesson business from 2 to 80 clients part time over two years during college.
Joyce Morse holds a bachelor of science degree in business administration and management from Hannibal-Lagrange College. She has previously worked for finance, property management and healthcare companies. Joyce coordinates with our clients to produce and distribute web content including product reviews, articles, and press releases.